Matthijs Baan

Managing Director

Matthijs Baan, Managing Director of MJ Hudson Spring, has been a strategy consultant and an entrepreneur throughout his entire career of over 20 years. He was one of the founders of Spring Associates, where he advised clients primarily on responsible investing, sustainability and energy transition. Matthijs holds a number of advisory and board positions related to entrepreneurship and the community. He is a supervisory board member of sustainable aviation fuels company SkyNRG and of energy efficiency company Sensorfact. He also sits on the review board of the European Institute of Technology’s Climate KIC, and on the board of the INSEAD Alumni Association in the Netherlands.

Areas of Expertise


Prior to Spring Associates, Matthijs worked in Booz Allen Hamilton’s global Energy practice.


Matthijs holds a Master’s degree in Physics from the University of Amsterdam and an MBA from INSEAD.