Matthew Craig-Greene

Alongside his responsibilities as Chief Marketing Officer for MJ Hudson, Matthew leads the Investor Relations & Marketing service line. He advises clients on all aspects of positioning and communications, particularly in regards to attracting and retaining investors. Matthew is an active networker in the alternative assets industries and a frequent speaker at conferences and workshops. He has been a judge of the Private Equity Africa Awards since their inception.

Experience

Matthew has more than 20 years of experience in market research and communications, advising high-growth firms, fund managers and service providers to these communities. He has spent 12 years interviewing institutional investors and intermediaries on investment preferences, with a strong focus on alternative assets. Prior to launching MJ Hudson’s Investor Relations services, he ran the syndicate desk of a Mayfair merchant bank and was a founder of Incisive Media’s asset management research division.

Education

• Modern and medieval languages, St Catherine’s College, University of Oxford
• Private Equity Programme, Saïd Business School, University of Oxford
• Fundraising and Investor Relations Masterclass, InvestEurope

Recent Engagements

• Developing the name, visual identity and positioning for a new private equity fund manager, spinning out of two established firms
• Helping a private family office present a clear investment strategy in order to attract third party capital
• Developing a new set of fundraising materials and supporting multilingual corporate website for Jadeberg Partners
• Helping the private equity service lines of a major bank to better understand market perception and planning a strategy to improve market share
• Developing a consistent online and social media presence for a fund services group, specialising in smaller, fast-growing managers

Publications & Speaking

Press and Publications

• Dear MCG column – THE DRAWDOWN
• Is Twitter Too Public for Private Equity? – THE WALL STREET JOURNAL
• A Renewal of Private Equity – PROFESSIONAL PENSIONS
• More Than a Big Deal? – UNQUOTE
• Open, For Business – UNQUOTE

Speaking Engagements

• Fundraising Summit, SuperInvestor – Differentiation – How to stand out from the crowd
• SuperInvestor – Roundtable – Killer Pitchbooks
• Alt Assets Limited Partner Summit – Investor Relations and Marketing: The Other Key Roles Of The Firm
• Fundraising & IR Forum – Getting the Fundraising Process Right / Know Thyself: How To Properly Conduct a Perception Study
• SuperInvestor – The Changing IR Function: How are successful fundraising teams resourced, integrated, rewarded and retained
• Alt Assets Limited Partner Summit – Improving The Quality of LP-GP Relationships

Interests

Matthew chairs the regional link of the Chernobyl Children’s Life Line, a charity which brings disadvantaged children suffering from the aftermaths of the Chernobyl disaster to the UK for recuperative holidays. He is married with three children and is an enthusiastic member of the Private Equity Karaoke Club.