Safety First

Advising Velos on its US$7 million Series A investment into SuperAwesome

Our Client

Velos Partners is a consumer growth capital firm investing in companies at the intersection of consumer and technology where the exponential pace of innovation is transforming traditional consumer behavior and business models. The firm has offices in Los Angeles, London, and Singapore investing across three sectors: retail innovation, health and wellness, and luxury and entertainment.

The Brief

Velos used MJ Hudson as an adviser on its lead investment in a US$7 million Series A investment into SuperAwesome, the leading child-safe digital advertising platform. This involved the simultaneous establishment of an investing SPV (including the structuring and negotiation of funding terms with the SPV’s investors) and the negotiation of the terms of the SPV’s investment into SuperAwesome.

How We Helped

MJ Hudson’s deep experience in advising emerging managers on both fund establishment and investment/M&A mandates allowed it to proceed with both workstreams in tandem, ensuring consistency between the investor terms governing the SPV and those governing the SPV’s investment in SuperAwesome. By delivering a bespoke solution at a fixed cost under a restrictive timeframe, MJ Hudson showcased its combined expertise in establishing funds and structuring investments.