Preparing for Fund III

Developing a new website and fundraising materials for a specialist growth investor.

Our Client

Jadeberg Partners is a private equity firm, providing growth capital to fast-growing, profitable technology firms, with a focus on Germany, Austria and Switzerland. The firm invests in automation, digitalisation, advanced materials, agriculture innovation, resource efficiency and energy innovation.

The Brief

Ahead of the fundraising for its third fund and subsequent to a change of name (the firm was previously known as Mountain Cleantech), Jadeberg Partners needed new fundraising materials and a new multilingual website before hitting the road.

How We Helped

MJ Hudson worked with the leadership team at Jadeberg Partners to articulate the investment highlights of the new fund. Once these were agreed, the MJ Hudson team used its deep knowledge of LP sentiment and investment preferences to position the fund appropriately and to develop the content and graphics required to make the case for investment. As part of the process, a new website was built from scratch: www.jadeberg-partners.ch.

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