Developing a new website and fundraising materials for a specialist growth investor.
Jadeberg Partners is a private equity firm, providing growth capital to fast-growing, profitable technology firms, with a focus on Germany, Austria and Switzerland. The firm invests in automation, digitalisation, advanced materials, agriculture innovation, resource efficiency and energy innovation.
Ahead of the fundraising for its third fund and subsequent to a change of name (the firm was previously known as Mountain Cleantech), Jadeberg Partners needed new fundraising materials and a new multilingual website before hitting the road.
MJ Hudson worked with the leadership team at Jadeberg Partners to articulate the investment highlights of the new fund. Once these were agreed, the MJ Hudson team used its deep knowledge of LP sentiment and investment preferences to position the fund appropriately and to develop the content and graphics required to make the case for investment. As part of the process, a new website was built from scratch: www.jadeberg-partners.ch.
“Matthew and his team produced high quality fundraising materials for us and also redesigned our corporate website. We very much appreciated Matthew`s detailed understanding of PE investor requirements, his creativity and clear way of thinking and, of course the advanced technical expertise of the team to produce top standard output. We very much look forward to continuing our cooperation on subsequent projects.”
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