The Origin of a New Brand

Producing a branding package for a new private equity fund manager.

Our Client

Origin Equity is a private equity partnership investing in service sector businesses in the UK and Ireland.

The Brief

Origin Equity was led by new fund managers who were in need of branding and positioning advice in order to illustrate their position in the market.

How We Helped

MJ Hudson assisted Origin Equity with the development of their new brand, with the design of a new logo fully prepared for web and print, front and back business card and letter head designs, and improving their visual language with brand graphic elements for use in further design executions. Our team also reviewed their presentation through our INVESTORscan process which helped them end up with a deck which carried through their new brand.