Helping You See Things in Black and White

Helping a major bank to better understand market perception and planning a strategy to improve market share.

Our Client

Our client is a large multinational banking group providing specialist banking, asset management and wealth and investment services.

The Brief

As part of a firm-wide programme, our client was looking to gain feedback from key market segments on its performance and how it compared to its peers.

How We Helped

We conducted detailed interviews with key team members and then ran a large scale perception study to measure their views against clients and prospects. Having analysed the data, we presented the findings and our recommendations to a number of working groups and the executive committee of the bank and started the work to plan and execute a marketing plan to leverage the findings. Feedback from the client was overwhelmingly positive and we have been awarded additional mandates as a result.

client feedback